Advertising Policy

The Advanced Genomics APAC Advertising Policy is established to provide a structured framework for all marketing, promotional, and advertising activities conducted by the company. This policy is applicable to various advertising media, including but not limited to digital, print, and broadcast, and ensures adherence to ethical standards, legal compliance, and alignment with the core values and strategic messaging of the company.

The policy aims to maintain transparency and accountability in all our external communications while safeguarding the trust and credibility we have cultivated in the healthcare and biotechnology sectors, particularly oncology. All advertising content will undergo review and approval processes, ensuring that it aligns with our corporate values and complies with all relevant legal requirements prior to being made public.

This policy applies to all employees, contractors, and partners engaged in the creation, development, and execution of advertisements, on behalf of Advanced Genomics APAC. The scope of this policy includes all forms of advertisements, including but not limited to print media, digital platforms, broadcast channels, social media campaigns, and in-person promotional events. All individuals and entities representing Advanced Genomics APAC are required to comply with the guidelines outlined in this policy to maintain consistency and uphold the integrity of our brand.

Advanced Genomics APAC is fully committed to ensuring that all advertising content adheres to the standards of ethical conduct and complies with applicable legal requirements. In particular, given our operations in the healthcare and biotechnology sectors, we place emphasis on the following principles:

1. Truthfulness and Transparency
   All advertising materials must provide clear, accurate, and non-deceptive information about our products and services. Misleading claims or exaggerations regarding the efficacy or benefits of our offering, particularly with regard to medical and healthcare products, are strictly prohibited.
2. Regulatory Compliance
   All advertisements must comply with the relevant advertising laws and regulations in each jurisdiction in which Advanced Genomics APAC operates, including not limited to Taiwan’s Fair Trade Act, Consumer Protection Act, and any healthcare-specific laws governing the promotion of medical devices and healthcare products.
3. Respect for Privacy and Intellectual Property
   All Advertising materials must respect individuals’ privacy rights and comply with applicable data protection laws. We ensure that intellectual property rights are protected and that any third-party content used in advertisements is properly licensed or owned by Advanced Genomics APAC.

The integrity of Advanced Genomics APAC brand is of paramount importance. All advertising efforts must accurately reflect the values of our company, which include trust, scientific excellence, and a deep commitment to advancing healthcare.

• Consistency with Brand Messaging
  All advertisements must align with the core messaging strategy of the company, which emphasizes our dedication to innovation in genomic healthcare, with a particular focus on oncology. Advertisements should reflect our commitment to improving patient outcomes and advancing scientific discovery.
• Visual and Content Consistency
  All advertising materials must adhere to established brand guidelines concerning the use of logos, color palettes, typography, and visual design elements. This ensures that all content maintains a consistent and professional appearance across all platforms and channels.
• Sensitivity to Healthcare Topics
  Given the nature of our company in the healthcare and biotechnology sectors, all advertising materials must be created with sensitivity and care. Messaging should avoid any sensationalism and should always prioritize empathy and support for patients, healthcare professionals, and the broader medical community.

To ensure that all advertising content meets the company’s ethical standards and complies with applicable legal and regulatory requirements, Advanced Genomics APAC has implemented a thorough approval process. This process includes the following steps:

• Content Creation
  Advertising content is initially drafted by the marketing team or external agencies, in accordance with the brand’s guidelines and regulatory requirements.
• Internal Review
  The draft content is subject to review to assess the content for accuracy, legal compliance and alignment with the company’s messaging and values.
• Final Approval
  Once the content has passed the internal review process, it is submitted for final approval by senior management, including designated business development manager and/or director. Advertising content may not be published or distributed without this final approval.
• Documentation
  All approved advertising content is documented and archived for reference, future audits, and compliance check.

Advanced Genomics APAC is committed to ensuring that all employees and external partners involved in advertising activities receive ongoing training on the latest regulatory updates, ethical standards, and platform-specific guidelines. This training ensures that all advertising efforts are compliant with legal requirements and align with the company’s brand and ethical values.

To ensure ongoing compliance with this Advertising Policy, Advanced Genomics APAC will implement a monitoring system that tracks the effectiveness of advertising content and ensures that all advertisements adhere to the company’s ethical standards and legal requirements. The following measures will be employed:

• Ongoing Monitoring
  All advertising content, including digital, print, and broadcast materials, will be monitored to ensure compliance with this policy and relevant legal standards. Any discrepancies or violations will be flagged for immediate corrective action.
• Regular Compliance Audits
  Periodic audits will be conducted to evaluate effectiveness and compliance of advertising campaigns with the provisions outlined in this policy.
• Policy Violations
  Any violations of this policy will be taken seriously. Employees, contractors, and external partners who fail to comply with these guidelines may be subject to retraining, content revisions, or other corrective actions as necessary.

Communication and engagement conducted through external social media platforms such as LinkedIn, Instagram, and YouTube are subject to the term of service, privacy policies, and community guidelines of each respective platform.

Platform-specific Considerations:

• LinkedIn
  Primarily for professional networking, sharing industry insights, research advancements, and corporate announcements. On LinkedIn, Advanced Genomics APAC emphasizes formal, industry-specific content that reflects the company’s expertise in the biotech and healthcare sectors.
• Instagram
  Advanced Genomics APAC employs a visually-driven approach to share educational content, corporate events, patient stories, and initiatives that foster community engagement. Content is designed to balance informative messaging with a more approachable and engaging visual style.
• YouTube
  Advanced Genomics APAC uses YouTube as a platform for sharing in-depth educational videos, webinars, product demonstrations, and patient-focused content. YouTube videos are crafted to educates, inform, and engage, with a focus on the applications of genomic technologies in oncology.

User Responsibility on Social Media

Engagement with any of Advanced Genomics APAC’s social media platforms should be done with due consideration for privacy and personal data protection. Each platform has its own privacy settings and terms of service, which users are advised to review carefully to ensure that their interactions align with their preferences.

Additionally, if users interact with social media posts via sharing buttons or links, the respective social media platform may track such interactions and store activity associated with the user’s account. Users are encouraged to familiarize themselves with these policies and adjust their privacy settings accordingly.